Identity Resolution using Graph Technology
Real time identity resolution and record linkage from disparate data sources using Graph Databases. Resolve identities with industry leading match rates and accuracy to enable cross-device and cross-channel personalization.
Customer Identity Graphs
Richpanel stores and processes billions of customer data points to create complete, accurate ID graphs for each customer. The ID graph stores all known identifiers that correlate with an individual customer including usernames, email, phone, cookies, device IDs, IP addresses, loyalty card numbers and more.
Advanced Matching Capabilities
Unified Customer Profiles
Unlike most other solutions in the market, the Richpanel ID graph is not limited to customer identifiers and cookies. It stores up-to-the-minute customer behaviors and properties in a Unified Customer Profile.
Multi-level Identity Resolution
It is very common for households to use the same user account. Businesses may want to target individuals and devices instead of households for various reasons. Richpanel’s multi-level identity resolution enables just that.
Businesses can view analytics and segment customers on various levels including devices, people and households. Richpanel groups devices that share the same IP patterns throughout the day and have similar browsing behaviors in cohorts to identify individuals in a household.
Query customer ID graphs with Richpanel API
Richpanel ID graph technology can traverse through billions of nodes within milliseconds allowing your marketing and ad tools to access the ID graphs in real time. Personalize customer messaging and improve ad relevance using customer’s most up-to-date behaviors.