Demand Generation Specialist
Qualifications:
- Extensive knowledge of software-as-a-service(SaaS) applications and services
- Extensive experience in writing about SAAS and Tech
- Extensive experience bringing new SaaS applications and services to market
- Experience in mid-market (SMB) business applications: CRM, ERP/Finance, Marketing and/or HR
- Experience working with customers in a sales, consulting, or support capacity a plus
- 1+ years of software product marketing experience
- Excellent analytical, planning and process development skills
- Proven ability to work cross-functionally
- High level of initiative and strong business judgment
- Partnering experience with SaaS vendors, consultancies and systems integrators
- International and start-up experience preferred
Responsibilities:
- Develop and manage the execution of creative integrated inbound and outbound marketing campaigns that build pipeline.
- Strong emphasis on strategy, creative direction, campaign objectives, and measurement.
- Establish and regularly review the complete lead lifecycle management process, including hand off points to Sales and methodology for lead qualification
- Own and manage marketing automation strategy and execution
- Act as primary interface with marketing automation and web property vendors
- Track and report on all pipeline development metrics
- Work closely with product marketing, marketing programs and sales to ensure effective closed loop marketing processes
Job Features
Job Category | Marketing |