Qualifications:

• Extensive knowledge of software-as-a-service(SaaS) applications and services
• Extensive experience in writing about SAAS and Tech
• Extensive experience bringing new SaaS applications and services to market
• Experience in mid-market (SMB) business applications: CRM, ERP/Finance, Marketing and/or HR
• Experience working with customers in a sales, consulting, or support capacity a plus
• 1+ ​ years of software product marketing experience
• Excellent analytical, planning and process development skills
• Proven ability to work cross-functionally
• High level of initiative and strong business judgment
• Partnering experience with SaaS vendors, consultancies and systems integrators
• International and start-up experience preferred

Responsibilities:

• Develop and manage the execution of creative integrated inbound and outbound marketing campaigns that build pipeline.
• Strong emphasis on strategy, creative direction, campaign objectives, and measurement.
• Establish and regularly review the complete lead lifecycle management process, including hand off points to Sales and methodology for lead qualification
• Own and manage marketing automation strategy and execution
• Act as primary interface with marketing automation and web property vendors
• Track and report on all pipeline development metrics
• Work closely with product marketing, marketing programs and sales to ensure effective closed loop marketing processes