Published on

April 13, 2024

Customer Portal

Top 5 Customer Portal Software for 2024: Buyer's Guide

Shonik Agarwal

Founder's Office

min read

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Top 5 Customer Portal Software for 2024: Buyer's Guide

Customer portals (self-service portals) provide a single hub for customers to access apps, services, get help and raise support requests. Customers can interact with data relevant to them such as their orders, invoices, deliveries, payments & bookings.

Businesses use client portals to increase customer convenience & reduce support tickets.

In this blog post we cover the essential components of a customer portal, top players, helpful tips on selecting the right software & implementation guide.

Short Summary

Customer portal software is essential for improving customer experience, reducing support workload and optimizing operational costs.
Top players in customer portal software include Richpanel, Zoho, Zendesk & Salesforce. When selecting the right partner consider key features such as customization, integration security and self-service options.
Real life examples to show how businesses can are using customer portals and how it is benefiting their customers and support teams.

What is a Customer Portal Software?

Customer portal is a reliable solution for customers to get secure access to data, services and support. It helps customers login to their account easily, interact with account data, access self-service options and raise support tickets.

A common example of a customer portal is Amazon's my account page. As an Amazon customer, you can track & manage orders, manage your subscriptions, shipping addresses and contact support. The Amazon's my account page is so well executed, customers are able to resolve most issues without reaching out to support. Technologies like these have helped Amazon scale to 100s of Billions of revenues with a relatively small customer service team.

Top 5 customer portal softwares for 2024

As we move into 2024, a number of customer portal software solutions have emerged. These five are aat the top: Richpanel, Zendesk, Freshdesk, Salesforce and Zoho Creator – each offering unique benefits that address specific needs and customer support use cases.

In order to understand these tools better, let’s review their main characteristics in detail as well as what advantages they present compared to potential drawbacks. We will be looking more closely into which key features define them best for your purpose too!

From easy to set up portals like Richpanel or low-code DIY applications like Zoho Creator - one thing is clear: this year has some great choices when it comes to using a platform built specifically around managing customers effectively online!

1. Richpanel

Richpanel is a customer portal software that has been designed to fit the needs of e-commerce businesses. The out-of-the-box integrations with top ecommerce platforms & apps make it easy to launch a fully featured customer portal in hours. Here are some noteworthy features that make Richpanel a second-to-none customer portal software for Ecommerce businesses.

Easy login options

Provide customers an easy way to get access to sensitive data in a secure manner. They can access their account without asking for credentials. Richpanel authenticates users by sending them a 4 digit code via SMS or email. This simple feature is critical to drive adoption of customer portal.

Enable apps in one click

Richpanel has pre-built apps that you can enable with a click of a button. Existing apps range from FAQs, Issue Trees, Order Management, Forms and more. This makes it easy for business users to deploy the customer portal in minutes without needing to involve IT/Tech teams.

Order management & tracking

Richpanel offers one click toggle to enable order tracking for ecommerce websites. Once enabled, customers can access and perform order actions such as track order, edit, cancel, change shipping address per the conditions and rules set by the business.

Subscription management & tracking

Similar to order tracking, subscription management lets customers view and manage their recurring orders on the customer portal. They have options to pause, skip, cancel or add/remove items.

Issue trees & knowledge base articles

Issue trees can be used to help users troubleshoot issues. These issue trees are dynamic and visible based on certain conditions. Users are only presented with options that are relevant to their situation. Issue trees can be concluded with knowledge base articles or actions on apps or create support tickets.

Conditional forms

At the end of each issue tree, you have the option to set forms that are specific to that issue. Example: if a customer is making a damaged item claim, you may want to collect the picture of that item. If the user is making a return request, you may want to ask the reason for request and items they want to return.

Reporting

See how users are interacting with the customer portal & measure the self-service rate across topics. These reports are useful in measuring the adoption, effectiveness of the self-service portal. Fine tune and add more features to the portal to drive higher self-service rates.

2. Zoho Creator

Zoho Creator is a low-code platform that provides businesses the capacity to create secure client portals with multi-device compatibility, access controls for sensitive data and integration with other Zoho applications. Featuring a user friendly interface along with broad scope features, companies can build dependable and customizable client portal equipped customer facing webpages according to their individual needs through this tool.

Custom forms creation as well as reports production or dashboard or project management system are amongst some tools offered in order for businesses to customize these customer hubs even further.

This is the most flexible option amongst all in the list. You can build extensive and feature-rich using Zoho creator. The downside is the time it will take to build out a customer portal since it requires significant development and coding compared to other options in the list.

3. Zendesk

Zendesk is one of the largest ticketing system in the market. It also offers the ability to create customer portals on your own domain with features such as community forums, help center & service ticket tracker.

Zendesk customer portal is not as feature-rich as Richpanel or Zoho creator. However it's versatile and can be used for a variety of use cases and industries.

Key features:

Submit & track support tickets
Theme customization
Community forum
Reporting
Single sign-on for a secure environment
Knowledge base management

4. Freshdesk

Freshdesk is a cloud-based customer service software platform that allows businesses to easily manage their customers’ support needs. It provides tools such as ticket management, client portals and community forums, which makes it easier for companies to provide great experiences while reducing time spent on resolving issues.

The customer portal feature of Freshdesk is not a full fledged solution but a knowledge base feature of that is secured with login options. The knowledge base empower users with self-service options so they can manage tasks find solutions quicker without requiring any assistance from customer service teams.

5. Salesforce

Salesforce is an industry-leading CRM provider that offers a comprehensive customer portal platform. This solution boasts customizable branding, strong security protocols, and streamlined services for invoice management as well as ticket and case support.

It allows businesses to provide self-service options along with knowledge base access, which enhances their client relationships while boosting overall customer service performance. It contains valuable community forums facilitating better relations between customers and companies alike.

The Benefits of Implementing Client Portal Software

Client portal software is a must in order to increase customer satisfaction and ease the workload on customer support teams too. Providing access to data, services, and help can create better client relationships as well as improve their experience with your company.

Portal software has been shown to cut down labor costs significantly by streamlining request processing, which would otherwise require paper work or manual labor in most cases. Resulting in significant savings for businesses that use this technology.

Enhancing customer experience

Client portal software works to improve the customer experience by offering them easy access to assistance, resources and services through a dedicated support portal. By utilizing a client portal solution businesses can give their customers control over resolving issues or retrieving information without having to rely on the help of their customer service team.

This approach creates contented clients that are more likely to trust the business and its capabilities due to such improved accessibility options it provides for them. Providing an efficient and reliable port system enhances overall consumer satisfaction with tangible results noticeable from all sides!

Reducing support workload

Client portal software offers customer service teams a way to decrease the amount of effort it takes to support customers. This then permits them to concentrate more on important and urgent matters, improving overall effectiveness in terms of delivering better services. The end result of dedicated client portal, is greater client satisfaction as well as strengthened relations between organizations and their clients.

Selecting the Right Customer Portal Software for Your Business

Making the right selection of customer portal software for your venture may be difficult, taking into account all possible solutions. To make an informed choice, it is fundamental to evaluate your business needs in detail and review important characteristics of each available option before comparing top client portal software products on the market.

In what follows we will provide helpful advice and ideas that can help you choose wisely according to what fits best with your organization’s demands.

Key features of a customer portal software

When selecting customer portal software, it is important to consider some key features. These include the ability for customization that allows you to build a customised platform which reflects your brand identity and effective integration with existing business applications. As well, security must be taken seriously in order to protect sensitive customer data at all times. Self-service options provide customers with an easier way of finding information or resolving issues without relying on support staff help.

By keeping these factors in mind when looking into different solutions available, you can pick one which best suits your business’s needs most effectively. When it comes down to protecting delicate user info, taking safety precautions should remain top priority so they are secure against any threats from third parties. Having self service tools ensures clients have efficient means of finding answers by themselves while also lessening demands placed upon assistance teams.

Assessing your business requirements

When deciding on a customer portal software, it is necessary to look into the company’s needs and find out which features are most significant. Considerations should include the size of your customers, difficulty level in handling support processes, as well as how much personalization and integration needs to be done.

Understanding these conditions allows you to pick an option that best matches with what you want to achieve from using this particular portal software.

Comparing top client portal software solutions

In order to locate the optimum customer portal software solution for your business, it’s essential to consider and contrast all of the top choices on offer. Take into account each product’s merits, disadvantages, and how closely they match up with your company specifications in deciding which one is most suited to you. Taking time out to evaluate different customer portal software alternatives available can be highly beneficial when making such an important decision.

It is advisable that you thoroughly investigate every aspect of various consumer-facing portals before coming down decisively upon a preferred choice so that you select something appropriate for yourself from amongst them all while also not overlooking any benefits or advantages these services may have over their competitors’.

Tips for Successfully Implementing Client Portal Software

To successfully install client portal software, meticulous planning and attention to detail is essential. This includes keeping an organized schedule for users when adopting the system as well as granting them easy access methods such as login processes. Periodic assessments should be done along with updates and maintenance being conducted regularly in order to guarantee optimal performance of your chosen solution. Proper training must also be provided by project management teams prior to onboarding customers or employees so that they can maximize all benefits from the portal software properly.

Promoting user adoption

Encouraging usage of your customer portal software is essential for its success. To make this happen, some steps you can take are: adding a link on your website and contact us pages, adding the link on all order confirmation emails and announcing the launch to your customers.

Evaluate what steps customers take while contacting you - do they reply to your order confirmation emails? do they contact you via live chat? or through contact us forms? Intercept all such communication channels and mediums and promote use of the self-service portal.

I like how Crossrope.com promotes the use of self-service portal with a clear bold CTA on their contact us page. They have demoted the email and phone call options at the bottom of the page and encourage people to use the customer portal instead.

Easy login methods

Providing multiple login options, such as single sign-on and social media logins, can lead to better customer satisfaction. This kind of approach allows users to access the portal in a way that is most convenient for them, which not only improves user experience but also fosters client relationships by responding effectively to customers’ demands. As a result, this helps create strong ties between clients and businesses, leading ultimately to increased levels of customer satisfaction.

User testing

Testing the user experience of client portal software is an essential part in guaranteeing its success. Gathering feedback from those that use it will allow you to pinpoint and resolve any issues or areas for improvement related to the customer portal.

This guarantees a smooth, functional interface with your customers’ needs taken into account during development.

Regular updates and maintenance

Maintaining your customer portal on a consistent basis is critical for ensuring its secure operation and smooth functioning. Changes could encompass: bug resolution, security updates, extra features or optimization of performance. By keeping up with the current software version releases, you can guarantee that internal users and clients have an efficient and safe experience when using your customer portal.

Keeping it running properly involves frequent refreshes which may comprise fixing bugs, protection upgrades, feature developments as well as efficiency augmentations, these are all necessary to make certain customers get a reliable user experience from the secure client portal software they use daily.

Training and onboarding

It is important to provide customers and support staff with comprehensive training materials, such as guides, tutorials, and videos, for the proper usage of your client portal software. Ensuring ongoing resources are available will help users remain familiarized with its features and functions. By offering these onboarding options, you can maximize their utilization of this specific portal software. Supplying continual assistance provides a more successful journey when using your customer portal program.

Real-Life Examples of Successful Customer Portals

By using client portal software, companies (whether big or small) can offer a better customer experience and optimize their support processes. These tangible advantages are shown in two vivid examples of successful portals. Not only do they save time for businesses, but they also give customers access to a secure platform with various self service resources available. With this type of portal software, the process becomes simpler, as users no longer need to rely on manual help from customer service representatives constantly. Giving them more autonomy when it comes to resolving issues themselves.

Small business success story

By using Richpanel’s customer portal software, a hak5.org is able to provide customers troubleshooting options for all it's hardware. They promote self-service throughout the website using carefully placed links & adding self-service options inside the chat widget.

Users start by logging in to their accounts, selecting the device and are presented with troubleshooting options. If they are unable to solve the issue they are taken to a ticket form where they can submit a few more details to get in touch with the support team.

Hak5 is able to reduce their support tickets by over 50% after implementing the customer portal by Richpanel.

Enterprise-level success story

MrMarvis is one of the largest Shopify Plus stores in Europe. They are a men's fashion brand that got their initial success by selling high quality summer pants. They implemented Richpanel customer portal to let customers track orders, make edits, do returns without contacting support agents.

The customer support portal is integrated into the chat widget on their website. They implemented self-service portal to reduce their ever increasing support tickets across multiple countries and languages they support.

Since implementing Richpanel, customers from 9+ countries and languages are able to resolve over 50% of their issues using self-service.

Summary

Investing in the right customer portal software can prove extremely advantageous, offering businesses of all sizes a streamlined support process and improved user experience. After considering your business’s specific needs and researching top solutions, investing in the best client portal software technology available will help to increase customer satisfaction as well as foster long-term relationships through successful customer service efforts. With this upgrade, you can witness real transformation with tangible results for your organization’s success.

Frequently Asked Questions

What is customer portal software?

Customer portal software offers a secure and convenient way for customers to interact with their service providers. Through this platform, they can manage accounts more efficiently, get timely responses to questions as well as access helpful materials in order to reduce the workload of customer service teams while improving overall experience.

Can Salesforce be used as a customer portal?

Salesforce can be used as a customer portal to allow users secure access with customized layouts, list views and field-level security. Custom Salesforce objects are available which enable the display of relevant information for use in specialized applications.

How much does it cost to build a customer portal?

The cost of developing a customer portal app is typically around $20,000. This can vary from as little as $5,000 to up to many hundreds of thousands of dollar depending on how many features it will have, how extensive it will be. For example, a basic Minimum Viable Product (MVP) would be cheaper than one that includes all intended functionality.

What does a customer portal do?

A customer portal is a secure and accessible online space for customers to interact with your company, access their information, track deliveries, check account details and more. It offers self-service options that allow users to find answers quickly without having to wait on customer service, such as submitting requests or perusing knowledge base articles. With the help of this digital platform, individuals can easily meet their needs in an efficient manner.

What is the primary objective of a customer portal software?

Portal software designed to provide customers with personalized, efficient access to resources and services is the core goal of customer portal technology. This serves as an improvement for user experience by streamlining support processes in order to better serve their clients.

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