ecommerce-analytics
The Ecommerce space is constantly changing as new tools, marketing tactics and services gain popularity. In order to thrive in Ecommerce, you need to make better decisions than your competitors. This is where your analytics can be a competitive advantage. You would agree when I say-
Understanding your data will help you make smarter decisions across every function in the company. In this article, I’ll cover the techniques and tools for effective data collection and analysis for Ecommerce.
There are two broad stages in a customer’s life cycle - Acquisition and Retention. Your goals and strategy should be aligned for the two stages separately.
Google Analytics Acquisition Overview
Richpanel Customer Purchase Behavior
There is no shortage of Analytics tools in the market. Below are the list of some must have tools in your arsenal.
Google Search Console
Keyhole Twitter Analytics
Mailchimp Email Analytics
Having the right analytics stack will empower you and your team to make right decisions at each step of the way. I hope this article gets you excited about data-driven decision making and helps you in selecting the right tools.
If you feel there is anything that I missed, let me know in the comments section and I’ll include it.
The Ecommerce space is constantly changing as new tools, marketing tactics and services gain popularity. In order to thrive in Ecommerce, you need to make better decisions than your competitors. This is where your analytics can be a competitive advantage.