Ecommerce Tracking and Analytics

Comprehensive Ecommerce Tracking and Analytics tool that supports 1-min integration with popular cart softwares. Measure metrics like Customer Lifetime Value, Product Returns, Marketing Performance in one consolidated dashboard.

1-min integration with all cart platforms

Beyond Clicks and Visits


Richpanel was built to help businesses maximize Customer Lifetime Value, not just activity metrics like clicks, visits and opens.

  • Which campaigns are driving first purchases vs repeat purchases?
  • What drives Average Order Value, Customer Loyalty and other Customer Centric metrics?
  • Which product categories do shoppers most likely make their first or second purchase from?
  • Which product categories do shoppers naturally cross-shop?
 

360-degree view of the Customer


Richpanel combines data from eCommerce, tracking script and marketplaces to create a 360-degree view of Customers

Each customer profile in Richpanel is made of:

  • Session data - sessions, time spent, events fired, product interactions and searches
  • Revenue data - Orders, Lifetime Value, Refunds and Messages.
  • Marketing data- Acquired via, Last Touch channel
  • Predictions- Predicted LTV, Risk of Churn. Powered by AI.

Dynamic customer segments


Segment your customers using Recency, Frequency and Monetary (RFM) models.

Customer Segmentation Features:
  • Behavior based - segment customers based on product interactions, searches or pages viewed or items clicked
  • Revenue metrics - segment customers based on revenue, Average Order Value, churn probability and order count
  • Continuously updating - your segments update continuously to add/remove members based on recent actions
 

Merchandise Performance


See key stats about merchandise at product and category levels.

  • Revenue by each product and category
  • Refunds by product and category
  • Inventory velocity and time to replenish

Marketing Performance

Traditional analytics may tell you quantity of conversions by channel. Richpanel can show you the quality of conversions by each channel.

What marketing initiatives drive quality conversions?
What channels bring the most top spenders and loyal customers.
Do first time coupon buyers ever become loyal customers?

"I love how it offers out of the box integration with our Ecommerce platform. Very easy to setup!"

Anne-Marie Chalmers, MD

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